Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
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Theories: 7
Equity Theory
Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people
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Social Exchange Theory
Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.
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Socio-Technical Theory
Socio-technical theory is an organisational theory that conceptualises a given work or other system in view of its constituent social and technical subsystems, with the goal of achieving system success through joint optimisation.
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Task-Technology Fit
The Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.
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Technology Acceptance Model
The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.
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Unified Theory of Acceptance and Use of Technology
The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.
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