Qualitatively Quantitatively
Micro Meso Macro
Theory for Analysing Theory for Explaining Theory for Predicting Theory for Explaining and Predicting Theory for Design and Action
More criteria Search
Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.
TheoryHub © 2020-2023 All rights reserved