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Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. TheoryHub features reviews of theories, acting as a starting point for theory exploration.
ISBN: 978-1-7396044-0-0

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Academic Theories

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Theory Review

Upper Echelons Theory

The Upper Echelons Theory postulates that the idiosyncratic characteristics (e.g., cognitive base and values) of a firm’s top-level managers play a key role in explaining and/or predicting strategic decisions and organisational performance. Top-level managers’ cognitive base and values exert influence on how they interpret strategic situations, shaping their decisions and resulting in market and financial performance outcomes.

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Theory Review

Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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Theory Review

Task-Technology Fit

The Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.

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