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Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
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Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.
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The Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.
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Management and business studies
Management and business studies explores a wide range of aspects relating to the activities and management of business, such as strategic and operational management, organisational psychology, employment relations, marketing, accounting, finance and logistics.
Psychology
Psychology studies the human mind and try to understand how people and groups experience the world through various emotions, ideas, and conscious states.
Sociology
Sociology involves groups of people, rather than individuals, and attempts to understand the way people relate to each other and function as a society or social sub-groups.
The world is full of obvious things which nobody by any chance ever observes.
Sherlock Holmes, Famous Detective
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