Contributors
Theory Reviews
Concepts
Measurement scales
Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. TheoryHub features reviews of theories, acting as a starting point for theory exploration.
ISBN: 978-1-7396044-0-0
The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.
Read More
Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.
Read More
Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.
Read More
Find out more about how you can make a contribution to the project.
An online resource for academic theories.
ISBN: 978-1-7396044-0-0
Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
TheoryHub © 2020-2026 All rights reserved