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Theory Tags: 2

Protection Motivation Theory
Protection Motivation Theory
Qualitatively / Quantitatively

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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Social Exchange Theory
Social Exchange Theory
Qualitatively / Quantitatively

Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.

Rated 4.00 out of 5
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