THEORY REVIEW

Unified Theory of Acceptance and Use of Technology (UTAUT)

The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.

Authors

Davit Marikyan (Business School, University of Bristol, UK) & Savvas Papagiannidis (Business School, Newcastle University, UK)

Davit MarikyanSavvas Papagiannidis


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How to Cite

Marikyan, D.& Papagiannidis, S. (2023) Unified Theory of Acceptance and Use of Technology: A review. In S. Papagiannidis (Ed), TheoryHub Book. Available at https://open.ncl.ac.uk / ISBN: 9781739604400

Last updated
2023-09-23 10:58:26

Licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Licence

Theory Profile

Proposed by
Venkatesh et al., 2003

Parent Theory
Theory of Reasoned Action, Technology Acceptance Model, Motivational Model, Theory of Planned Behaviour, Diffusion of Innovation, Social Cognitive Theory

Discipline
Information systems management

Unit of Analysis
Individual

Operationalised
Quantitatively

Level
Micro-level

Type
Theory for Explaining and Predicting

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