THEORY REVIEW

Cognitive Dissonance Theory (CDT)

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.


Authors

Ying Tueanrat (Business School, Newcastle University, UK) & Eleftherios Alamanos (Business School, Newcastle University, UK)

Ying TueanratEleftherios  Alamanos


Feedback: Email the corresponding author ()

How to Cite

Tueanrat, Y. & Alamanos, E. (2023) Cognitive Dissonance Theory: A review. In S. Papagiannidis (Ed), TheoryHub Book. Available at http://open.ncl.ac.uk / ISBN: 9781739604400

Last updated
2023-05-14 16:56:29

Licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Licence

Theory Profile

Proposed by
Festinger, 1962

Related Theories
Social Exchange Theory, Force Compliance Theory, Fairness Theories, Self-perception Theory, Balance Theory, Cost-benefit Analysis, Self-discrepancy Theory, Confirmation Bias, Coping Behaviour Theories, Sensemaking, Echo Chambers, Resistance to Change

Discipline
Psychology

Unit of Analysis
Individual

Operationalised
Qualitatively / Quantitatively

Level
Micro-level

Type
Theory for Explaining

Downloads
3020