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Theories: 3


Cognitive Dissonance Theory

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.

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Social Exchange Theory

Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.

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Technology Acceptance Model

The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

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