Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreCognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreDiffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.
Read MoreEquity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people
Read MoreExpectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.
Read MoreSelf-presentation is an influential theory in sociology, aiming to explain how individuals develop, shape, and maintain their impressions in society.
Read MoreSocial capital refers to the structure and quality of social relationships and constitutes a positive product of social interactions that can be a source of benefits for individuals, social groups and the society as a whole.
Read MoreSocial exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.
Read MoreSocio-technical theory is an organisational theory that conceptualises a given work or other system in view of its constituent social and technical subsystems, with the goal of achieving system success through joint optimisation.
Read MoreThe Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.
Read MoreThe Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.
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