Marketing

complexity || intention to use || user behaviour || technology acceptance || use behaviour || organisational performance || equity || reciprocity || justice || fairness || rewards || decision making || innovation || equifinality || compliance || perceived usefulness || perceived ease of use || subjective norm || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use || performance expectancy || effort expectancy ||