THEORY REVIEW

Diffusion of Innovations (DOI)

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.


Authors

Nicole El Malouf (Business School, Northumbria University, UK) & Hanna Bahemia (Business School, Newcastle University, UK)

Nicole El MaloufHanna  Bahemia


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How to Cite

El Malouf, N. & Bahemia, H. (2022) Diffusion of Innovations: A review. In S. Papagiannidis (Ed), TheoryHub Book. http://open.ncl.ac.uk

Theory Profile


Proposed by
Rogers, 1962

Related Theories
Technology organisation environment (TOE) framework

Discipline
Innovation

Unit of Analysis
Innovation, individuals, firms, clusters, social networks, and countries

Operationalised
Qualitatively / Quantitatively

Level
Macro-level

Type
Theory for Explaining and Predicting