Expectation Confirmation Theory
Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.
Read MoreExpectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.
Read MoreProtection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.
Read MoreSocial Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.
Read MoreThe Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.
Read MoreThe technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.
Read MoreThe Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.
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ISBN: 978-1-7396044-0-0
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