Social Influence

Concept: Social Influence

Definitions of Social Influence

DefinitionTypeReference
The degree to which an individual perceives that important others believe he or she should use the new system.IndependentVenkatesh et al., 2003

Measurements of Social Influence

ItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
4 7 >.70 645 Adapted Yes No Venkatesh et al., 2003