Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreCognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreDiffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.
Read MoreProtection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.
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ISBN: 978-1-7396044-0-0
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