Hedonic Motivation

Concept: Hedonic Motivation

Definitions of Hedonic Motivation

The fun or pleasure derived from using a technology, which has been shown to play an important role in determining technology acceptance and useIndependentVenkatesh, Thong & Xu, 2012

Measurements of Hedonic Motivation

ItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
3 7 >.75 1512 Adapted Yes No Venkatesh, Thong & Xu, 2012