Price Value
Concept: Price Value
Definitions of Price Value
| Definition | Type | Reference |
|---|---|---|
| A consumer's trade-off between the perceived benefits of the applications and the monetary cost of using them. | Independent | Venkatesh, Thong & Xu, 2012 |
Measurements of Price Value
| Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|
| 3 | 7 | >.75 | 1512 | Adapted | Yes | No | Venkatesh, Thong & Xu, 2012 |
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