About
Theories
Concepts
Reviews
Search
TheoryHub Book

TheoryHub

Theory Search

Search for:

Operationalised:	Qualitatively Quantitatively
Theory Level:	Micro Meso Macro
Theory Level:	Theory for Analysing Theory for Explaining Theory for Predicting Theory for Explaining and Predicting Theory for Design and Action

Theory Tags: 1

Protection Motivation Theory

Protection Motivation Theory

Qualitatively / Quantitatively

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Rated 4.00 out of 5

Concepts: 2

Perceived Threat Severity (Psychology > Protection Motivation Theory)

Perceived Threat Vulnerability (Psychology > Protection Motivation Theory)

An online resource for academic theories.

ISBN: 978-1-7396044-0-0

Popular Theory Tags

intention to use user behaviour technology acceptance use behaviour equity reciprocity justice fairness rewards complexity equifinality compliance perceived usefulness perceived ease of use subjective norm job relevance output quality result demonstrability computer self efficacy perceptions of external control computer anxiety computer playfulness perceived enjoyment objective usability actual use performance expectancy effort expectancy social influence facilitating conditions adoption

About

About TheoryHub

Follow us on Twitter

TheoryHub © 2020-2023 All rights reserved