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Operationalised:	Qualitatively Quantitatively
Theory Level:	Micro Meso Macro
Theory Level:	Theory for Analysing Theory for Explaining Theory for Predicting Theory for Explaining and Predicting Theory for Design and Action

Theory Tags: 1

Protection Motivation Theory

Protection Motivation Theory

Qualitatively / Quantitatively

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Rated 4.00 out of 5

Concepts: 2

Perceived Threat Severity (Psychology > Protection Motivation Theory)

Perceived Threat Vulnerability (Psychology > Protection Motivation Theory)

An online resource for academic theories.

ISBN: 978-1-7396044-0-0

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