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Theories: 3


Equity Theory

Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people

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Social Exchange Theory

Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.

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Unified Theory of Acceptance and Use of Technology

The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.

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ISBN: 978-1-7396044-0-0


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Theory Tags
intention to use || user behaviour || technology acceptance || use behaviour || equity || reciprocity || justice || fairness || rewards || complexity || equifinality || compliance || perceived usefulness || perceived ease of use || subjective norm || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use || performance expectancy || effort expectancy || social influence || facilitating conditions || adoption ||

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