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Theories: 3


Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

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Task-Technology Fit

The Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.

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Unified Theory of Acceptance and Use of Technology

The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.

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Concepts: 1


  • Perceived Performance (Marketing > Expectation Confirmation Theory)



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    reciprocity || complexity || compliance || intention to use || user behaviour || technology acceptance || subjective norm || use behaviour || social influence || organisational performance || equity || justice || fairness || rewards || decision making || behaviour || innovation || equifinality || perceived usefulness || perceived ease of use || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use ||

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