Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreCognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreConfigurational theorising is about transcending the qualitative-quantitative divide by formulating formal statements explaining how causally relevant conditions combine into configurations associated with the outcome of interest.
Read MoreSocial Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.
Read MoreThe technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.
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ISBN: 978-1-7396044-0-0
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