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Theories: 3


Cognitive Dissonance Theory

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.

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Evolutionary Economic Theory

Evolutionary economics explains change over time with respect to economic development.

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Social Influence Theory

Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.

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