Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
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Theories: 5
Equity Theory
Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people
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Self-Determination Theory
Self-Determination Theory aims to understand the interplay between personality, motivation and optimal functioning, highlighting how both intrinsic and extrinsic motivation foster behavioural patterns and psychological performance.
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Social Exchange Theory
Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.
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Social Influence Theory
Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.
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ISBN: 978-1-7396044-0-0
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