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Operationalised:	Qualitatively Quantitatively
Theory Level:	Micro Meso Macro
Theory Level:	Theory for Analysing Theory for Explaining Theory for Predicting Theory for Explaining and Predicting Theory for Design and Action

Theory Tags: 1

Diffusion of Innovations

Diffusion of Innovations

Qualitatively / Quantitatively

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

Rated 4.00 out of 5

An online resource for academic theories.

ISBN: 978-1-7396044-0-0

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intention to use user behaviour technology acceptance use behaviour equity reciprocity justice fairness rewards complexity equifinality compliance perceived usefulness perceived ease of use subjective norm job relevance output quality result demonstrability computer self efficacy perceptions of external control computer anxiety computer playfulness perceived enjoyment objective usability actual use performance expectancy effort expectancy social influence facilitating conditions adoption

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