Search the TheoryHub

Theory Search


Theories: 5


Diffusion of Innovations

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

Read More

Evolutionary Economic Theory

Evolutionary economics explains change over time with respect to economic development.

Read More

Technology Acceptance Model

The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

Read More

Theory of Planned Behaviour

The Theory of Planned Behaviour (TPB) is one of the most influential theories of human behaviour. It posits that individual behaviour is driven by intention, which is influenced by attitude, subjective norm, and perceived behavioural control. It has been applied across many research domains.

Read More

Unified Theory of Acceptance and Use of Technology

The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.

Read More