TheoryHub

Theories: 8

Diffusion of Innovations

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people

Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Social Capital Theory

Social capital refers to the structure and quality of social relationships and constitutes a positive product of social interactions that can be a source of benefits for individuals, social groups and the society as a whole.

Social Exchange Theory

Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.

Technology Acceptance Model

The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

Unified Theory of Acceptance and Use of Technology

The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.

Operationalised:	Qualitatively Quantitatively
Theory Level:	Micro Meso Macro
Theory Level:	Theory for Analysing Theory for Explaining Theory for Predicting Theory for Explaining and Predicting Theory for Design and Action

Theory Search