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Theories: 3


Cognitive Dissonance Theory

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.

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Equity Theory

Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people

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Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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ISBN: 978-1-7396044-0-0


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Theory Tags
intention to use || user behaviour || technology acceptance || use behaviour || equity || reciprocity || justice || fairness || rewards || complexity || equifinality || compliance || perceived usefulness || perceived ease of use || subjective norm || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use || performance expectancy || effort expectancy || social influence || facilitating conditions || adoption ||

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