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Theory Tags: 2

Equity Theory
Equity Theory
Quantitatively

Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people

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Protection Motivation Theory
Protection Motivation Theory
Qualitatively / Quantitatively

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Rated 4.00 out of 5
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