Equity Theory explains the individual's perception of fairness in social exchange relationships, based on the perception of one’s input into relations and the output of those relations compared against the ratio of the input and output of other people
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Evolutionary economics explains change over time with respect to economic development.
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The resource-based theory (RBT) is an influential approach in strategic management. It has been widely applied as a managerial framework to determine vital resources for a firm to achieve a sustained competitive advantage. The theory provides an essential framework to explain and predict the fundamentals of a company’s performance and competitive advantage.
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Self-presentation is an influential theory in sociology, aiming to explain how individuals develop, shape, and maintain their impressions in society.
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Social capital refers to the structure and quality of social relationships and constitutes a positive product of social interactions that can be a source of benefits for individuals, social groups and the society as a whole.
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Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.
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Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.
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The Unified Theory of Acceptance and Use of Technology (UTAUT) examines the acceptance of technology, determined by the effects of performance expectancy, effort expectancy, social influence and facilitating conditions.
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