Relative Advantage

Concept: Relative Advantage

Definitions of Relative Advantage

DefinitionTypeReference
The degree to which an innovation is viewed as better than the idea it supersedes.IndependentRogers, 2003

Measurements of Relative Advantage

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
2 4 6 0.84 340 Adapted Yes No Nordhoff et al., 2021