Relative Advantage
Concept: Relative Advantage
Definitions of Relative Advantage
| Definition | Type | Reference |
|---|---|---|
| The degree to which an innovation is viewed as better than the idea it supersedes. | Independent | Rogers, 2003 |
Measurements of Relative Advantage
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 2 | 4 | 6 | 0.84 | 340 | Adapted | Yes | No | Nordhoff et al., 2021 |
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