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Diffusion of Innovations

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

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Concepts: 1


  • Trialability (Innovation > Diffusion of Innovations)



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    Theory Tags
    reciprocity || complexity || compliance || intention to use || user behaviour || technology acceptance || subjective norm || use behaviour || social influence || organisational performance || equity || justice || fairness || rewards || decision making || behaviour || innovation || equifinality || perceived usefulness || perceived ease of use || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use ||

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