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Theories: 3


Diffusion of Innovations

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

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Social Capital Theory

Social capital refers to the structure and quality of social relationships and constitutes a positive product of social interactions that can be a source of benefits for individuals, social groups and the society as a whole.

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Social Exchange Theory

Social exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.

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Theory Tags
reciprocity || complexity || compliance || intention to use || user behaviour || technology acceptance || subjective norm || use behaviour || social influence || organisational performance || equity || justice || fairness || rewards || decision making || behaviour || innovation || equifinality || perceived usefulness || perceived ease of use || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use ||

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