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Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

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Concepts: 1


  • Repurchase Intention (Marketing > Expectation Confirmation Theory)



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    complexity || compliance || intention to use || user behaviour || technology acceptance || use behaviour || social influence || organisational performance || equity || reciprocity || justice || fairness || rewards || decision making || innovation || equifinality || perceived usefulness || perceived ease of use || subjective norm || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use || performance expectancy ||

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