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Theories: 2


Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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Social Influence Theory

Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.

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ISBN: 978-1-7396044-0-0

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reciprocity || complexity || compliance || intention to use || user behaviour || technology acceptance || subjective norm || use behaviour || social influence || organisational performance || equity || justice || fairness || rewards || decision making || behaviour || innovation || equifinality || perceived usefulness || perceived ease of use || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use ||

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