Cognitive Dissonance Theory
Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreCognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.
Read MoreSocial exchange theory explains the social behaviour in dyadic and collective relations by applying a principle of a cost-benefit analysis of relations.
Read MoreThe technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.
Read MoreThe Upper Echelons Theory postulates that the idiosyncratic characteristics (e.g., cognitive base and values) of a firm’s top-level managers play a key role in explaining and/or predicting strategic decisions and organisational performance. Top-level managers’ cognitive base and values exert influence on how they interpret strategic situations, shaping their decisions and resulting in market and financial performance outcomes.
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ISBN: 978-1-7396044-0-0
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