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Theories: 3


Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

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Social Influence Theory

Social Influence Theory explains the impact of social influence on individuals through three processes of influence acceptance, namely compliance, identification and internalisation, and considers the conditions necessary for these processes to occur.

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Upper Echelons Theory

The Upper Echelons Theory postulates that the idiosyncratic characteristics (e.g., cognitive base and values) of a firm’s top-level managers play a key role in explaining and/or predicting strategic decisions and organisational performance. Top-level managers’ cognitive base and values exert influence on how they interpret strategic situations, shaping their decisions and resulting in market and financial performance outcomes.

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