Cognitive Dissonance Reduction

Concept: Cognitive Dissonance Reduction

Definition	Type	Reference
The existence of dissonance causes psychological discomfort and motivates the individual to act upon this by changing their opinions, attitudes, beliefs or behaviours.	Dependent	Festinger, 1962

Items	Anchors	Cronbach Alpha	Sample Size	Type	Items Included	Copyrighted	Reference
5	7	0.88	541	Developed	Yes	No	Parguel, Lunardo & Benoit-Moreau, 2017
18	7	0.82	451	Developed	Yes	No	Lavergne & Pelletier, 2015
3	5	0.90	202	Developed	No	No	Tussyadiah et al., 2018
4	7	0.81	224	Adopted	Yes	No	Chen, Tran & Nguyen, 2019
3	7	0.81	125	Developed	Yes	No	Keng & Liao, 2009
3	5	0.71	46	Adopted	No	No	Beal et al., 2006