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Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. TheoryHub features reviews of theories, acting as a starting point for theory exploration.

TheoryHub Book

ISBN: 978-1-7396044-0-0

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Theory picks of the moment!

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The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

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Protection Motivation Theory
Protection Motivation Theory
Qualitatively / Quantitatively

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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Cognitive Dissonance Theory
Cognitive Dissonance Theory
Qualitatively / Quantitatively

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.

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