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Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. TheoryHub features reviews of theories, acting as a starting point for theory exploration.

TheoryHub Book

ISBN: 978-1-7396044-0-0

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Theory picks of the moment!

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Diffusion of Innovations
Diffusion of Innovations
Qualitatively / Quantitatively

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

Rated 4.00 out of 5
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Cognitive Dissonance Theory
Cognitive Dissonance Theory
Qualitatively / Quantitatively

Cognitive dissonance theory aims to explain the relationships between the motivation, perceptions and cognitions of an individual.

Rated 4.00 out of 5
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The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

Rated 4.00 out of 5
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