Expectation Confirmation Theory
Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.
Read MoreExpectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.
Read MoreThe Task-Technology Fit model postulates that the match between task requirements and technology characteristics predicts the utilisation of the technology and individuals’ performance.
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ISBN: 978-1-7396044-0-0
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