Search the TheoryHub

Theory Search


Theories: 1


Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

Read More



TheoryHub

An online resource for academic theories.

ISBN: 978-1-7396044-0-0

Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

TheoryHub
About
Theory Tags
reciprocity || complexity || compliance || intention to use || user behaviour || technology acceptance || use behaviour || social influence || organisational performance || equity || justice || fairness || rewards || decision making || innovation || equifinality || perceived usefulness || perceived ease of use || subjective norm || job relevance || output quality || result demonstrability || computer self efficacy || perceptions of external control || computer anxiety || computer playfulness || perceived enjoyment || objective usability || actual use || performance expectancy ||

TheoryHub © 2020-2024 All rights reserved