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Theories: 2


Protection Motivation Theory

Protection Motivation Theory (PMT) is a theory explaining the impact of persuasive communication on protective behaviour with an emphasis on cognitive mechanisms mediating fear appeals and behaviour change.

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Self-Determination Theory

Self-Determination Theory aims to understand the interplay between personality, motivation and optimal functioning, highlighting how both intrinsic and extrinsic motivation foster behavioural patterns and psychological performance.

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Concepts: 1


  • Adaptive Behaviour (Psychology > Protection Motivation Theory)



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