Market Effectiveness

Concept: Market Effectiveness

Definitions of Market Effectiveness

DefinitionTypeReference
The degree to which the firm's market-based goals have been accomplished.DependentVorhies & Morgan, 2005

Measurements of Market Effectiveness

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
4 7 0.89 230 Adapted Yes No Vorhies & Morgan, 2005