Market Effectiveness
Concept: Market Effectiveness
Definitions of Market Effectiveness
| Definition | Type | Reference |
|---|---|---|
| The degree to which the firm's market-based goals have been accomplished. | Dependent | Vorhies & Morgan, 2005 |
Measurements of Market Effectiveness
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 4 | 7 | 0.89 | 230 | Adapted | Yes | No | Vorhies & Morgan, 2005 |
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