Marketing Implementation

Concept: Marketing Implementation

Definitions of Marketing Implementation

DefinitionTypeReference
The processes by which a proposed marketing strategy is converted into realised resource deployments.IndependentVorhies & Morgan, 2005

Measurements of Marketing Implementation

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.91 230 Developed Yes No Vorhies & Morgan, 2005