Market Information Management
Concept: Market Information Management
Definitions of Market Information Management
| Definition | Type | Reference |
|---|---|---|
| The processes by which firms understand about their markets and utilise market knowledge. | Independent | Vorhies & Morgan, 2005 |
Measurements of Market Information Management
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 5 | 7 | 0.86 | 230 | Developed | Yes | No | Vorhies & Morgan, 2005 |
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