Market Information Management

Concept: Market Information Management

Definitions of Market Information Management

DefinitionTypeReference
The processes by which firms understand about their markets and utilise market knowledge.IndependentVorhies & Morgan, 2005

Measurements of Market Information Management

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.86 230 Developed Yes No Vorhies & Morgan, 2005