Definition | Type | Reference |
---|---|---|
The processes by which firms understand about their markets and utilise market knowledge. | Independent | Vorhies & Morgan, 2005 |
Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
---|---|---|---|---|---|---|---|---|
5 | 7 | 0.86 | 230 | Developed | Yes | No | Vorhies & Morgan, 2005 |
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