Selling

Concept: Selling

Definitions of Selling

DefinitionTypeReference
The processes by which the firm develops customer orders.IndependentVorhies & Morgan, 2005

Measurements of Selling

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.90 230 Developed Yes No Vorhies & Morgan, 2005