Channel Management
Concept: Channel Management
Definitions of Channel Management
| Definition | Type | Reference |
|---|---|---|
| The firm's ability to develop and manage channels of distribution that can efficiently and effectively deliver value to end-consumers. | Independent | Vorhies & Morgan, 2005 |
Measurements of Channel Management
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 5 | 7 | 0.90 | 230 | Developed | Yes | No | Vorhies & Morgan, 2005 |
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