Channel Management

Concept: Channel Management

Definitions of Channel Management

DefinitionTypeReference
The firm's ability to develop and manage channels of distribution that can efficiently and effectively deliver value to end-consumers.IndependentVorhies & Morgan, 2005

Measurements of Channel Management

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.90 230 Developed Yes No Vorhies & Morgan, 2005