Product Development

Concept: Product Development

Definitions of Product Development

DefinitionTypeReference
The processes by which firms manage and create products and service offerings.IndependentVorhies & Morgan, 2005

Measurements of Product Development

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.80 230 Developed Yes No Vorhies & Morgan, 2005