| Definition | Type | Reference |
|---|---|---|
| The processes by which firms manage and create products and service offerings. | Independent | Vorhies & Morgan, 2005 |
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Reference |
|---|---|---|---|---|---|---|---|
| 5 | 7 | 0.80 | 230 | Developed | Yes | Vorhies & Morgan, 2005 |
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