Definition | Type | Reference |
---|---|---|
The ability to obtain the optimal revenue from the customers. | Independent | Vorhies & Morgan, 2005 |
Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Reference |
---|---|---|---|---|---|---|---|
4 | 7 | 0.83 | 230 | Developed | Yes | Vorhies & Morgan, 2005 |
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