Pricing

Concept: Pricing

Definitions of Pricing

DefinitionTypeReference
The ability to obtain the optimal revenue from the customers.IndependentVorhies & Morgan, 2005

Measurements of Pricing

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
4 7 0.83 230 Developed Yes No Vorhies & Morgan, 2005