Definition | Type | Reference |
---|---|---|
The new product development program accomplishment that encompasses profitability, sales and cost performance. | Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Reference |
---|---|---|---|---|---|---|---|
4 | 7 | 0.87 | 469 | Adopted | Yes | Kleinschmidt, de Brentani & Salomo, 2007 |
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