Definition | Type | Reference |
---|---|---|
A firm's potential to outperform its rivals as measured by superior financial performance and to establish an advanced strategic position. | Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
An online resource for academic theories.>
ISBN: 978-1-7396044-0-0
Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
TheoryHub © 2020-2024 All rights reserved