Launceh Preparation

Concept: Launceh Preparation

Definitions of Launceh Preparation

DefinitionTypeReference
A capability that encompasses detailed planning for the commercialisation of new products on an international scale.Independent/DependentKleinschmidt, de Brentani & Salomo, 2007

Measurements of Launceh Preparation

DimensionsItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
5 7 0.87 469 Adopted Yes No Kleinschmidt, de Brentani & Salomo, 2007