Launceh Preparation
Concept: Launceh Preparation
Definitions of Launceh Preparation
| Definition | Type | Reference |
|---|---|---|
| A capability that encompasses detailed planning for the commercialisation of new products on an international scale. | Independent/Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
Measurements of Launceh Preparation
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 5 | 7 | 0.87 | 469 | Adopted | Yes | No | Kleinschmidt, de Brentani & Salomo, 2007 |
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