| Definition | Type | Reference |
|---|---|---|
| The routine for conducting an early assessment of new product ideas, creating project definitions and evaluation of product potential in the global markets . | Independent/Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Reference |
|---|---|---|---|---|---|---|---|
| 3 | 7 | 0.64 | 469 | Adopted | Yes | Kleinschmidt, de Brentani & Salomo, 2007 |
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