Definition | Type | Reference |
---|---|---|
The routine for conducting an early assessment of new product ideas, creating project definitions and evaluation of product potential in the global markets . | Independent/Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Reference |
---|---|---|---|---|---|---|---|
3 | 7 | 0.64 | 469 | Adopted | Yes | Kleinschmidt, de Brentani & Salomo, 2007 |
An online resource for academic theories.>
ISBN: 978-1-7396044-0-0
Published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
TheoryHub © 2020-2024 All rights reserved